Scholarship Available
Education
BS Marketing
Program Description
WIOA Eligible Program
This program is approved for federal funding under the Workforce Innovation and Opportunity Act (WIOA), which means individuals who meet certain criteria may qualify for financial assistance.
The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing.
The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.
Program Sessions
1 Total
BS Marketing